![]() Similar to tip sheets, offer checklists that are handy printouts or downloadable tools for prospects to use in a way that will make them more successful personally or professionally. Make them quick references with visuals, bullet points and specific actions buyers can take to improve their personal or professional lives. ![]() Offer your short, concise pieces that were plucked from white papers and blog posts. It should be a value-added perk for solid prospects. It might be “12 days of …” or “Countdown to …” Note: This is not a promotional email opt-in.
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